When Seconds Matter, Fit Comes First

The pinnacle of Fuji innovation, design, and engineering, the Norcom Straight is one of the fastest bikes in the world.

But most important, it offers more positioning options than any other superbike. If speed is the goal, fit comes first. Meet the Norcom Straight.

Take a Tour of the Norcom Straight

photo of bike on stand

Norcom Fit

The true aerodynamic equation is bike + rider = speed. Yet the biggest factor, which accounts for 85% of total drag, is the rider.

So while it makes sense to design a bike with low drag coefficient numbers, it makes even more sense to design a bike with a wide range of adjustability options that allow any type of rider to find their perfect aerodynamic position. Whether you're a time trialist, triathlete, man, woman, short or tall, the Norcom Straight is guaranteed to fit you into the most aerodynamic position, and therefore to optimize your speed.

Norcom Speed

bike in wind tunnel

Maximizing speed on a bicycle can be defined as a rider’s ability (power output) to overcome air resistance.

In our quest to develop one of the world's fastest bikes, we made our way to the A2 wind tunnel. Inside the wind tunnel we tested, refined, and tested again every iteration of the Norcom Straight. The final result is in: the Norcom Straight is 18% faster across the most common yaw angles than the D-6, our previous Tri/TT bike. Simply put, the Norcom Straight is now one of the fastest bikes in the industry.

Norcom Performance

photo of rider on road

We’ve delivered a bike with class-leading adjustability

The Norcom Straight enables both world champion time trialists and age group triathletes to find their perfect position. We’ve designed it in the wind tunnel to achieve superior aerodynamics. But how does all of that translate into performance? How will the bike perform on the road?

photo of rider and mechanic

Working with athletes and their mechanics since the 1930's

We have been using input from athletes to help us refine our bikes since the 1930's. While our product managers and engineers utilize the latest test equipment for strength, stiffness, and aerodynamics, we count on our riders to give us the final word on ride quality.

photo of rider in wind tunnel

Learning from the past - and improving upon it

Feedback from our riders indicated that the D-6 was stiff, which was great, but that they wanted a leaner silhouette for the frame. Our objective was clear: to retain the stiffness and reduce the amount of material specifically from the seat tube, down tube, and seat stay junction.